We believe that rapid growth is only possible if companies actually create value for their customers. That is why we have developed Growth Architecture.
Growth Architecture goes beyond Growth Hacking.
We combine elements from Lean Startup, Design Thinking, Growth Hacking and Agile/ Scrum. By combining these methods, we look at the basis of the organization: we look at the culture, process, and strategy. The strategic objectives and challenges of your organization are made clear; we look further than just the marketing issue to realize sustainable growth.
Growth Hacking as an instrument.
For us, Growth Hacking is a method to realize growth as effective as possible. It is a way to quickly validate assumptions, defining the ‘real’ customer and allowing this target audience to grow through data-driven marketing.
Online growth is only possible when you know what works (and what does not). The available tools and endless technological developments are difficult to keep track of when this is not your core business. We offer a clear overview and easy applications to make strategic and sustainable choices.
Working with Bammboo.
Together with our Growth Architects, we design a strong foundation upon which to build further. Our architecture makes it possible to conduct controlled and strategic growth experiments. We conduct research on the basis of soft and hard data so that we gain more insights from potential target groups and relevant channels.
Our architecture provides space to coordinate sales, marketing, and development more efficiently. In our Growth Sprints, based on the Google Sprint Model, we explore various ideas and opportunities in multidisciplinary teams. This is a proven model to make good and solid decisions in 5 days. In addition, we can quickly adjust if something does not go as expected. Through the insights of the sprints, our customers can improve their products/ services and increase their marketing impact.
Different disciplines will have to work together closely and intensively in order to achieve the desired result. Training and coaching these teams is often part of our work.
Where necessary, we deploy our specialists and bring knowledge into the following areas:
- Value proposition design
- Customer development
- Experiment design
- Landing page design
- Funnel optimization
- Marketing automation
- Surveys / Online research
- Online advertising campaigns
- Facebook / Instagram advertising
- Lead generation
- SEO (Search Engine Optimization)
- SEA (Search Engine Advertising)
- Conversion / event tracking
- A/B Testing
- Conversion optimization (CRO)
- Referral programs
- Content marketing
- Data visualization
The Latin ‘Festina Lente’ (hurry slow) stands for a good balance between efficacy and care. We apply this balance in our growth processes; by keeping the growth process tailor-made and sustainable.
Let us, together, slowly go fast!
“Well explained and put into practice how to validate your idea or generate leads within a few hours. This was the best part of our training so far!”
Jeroen Out, Rabobank