Validate your proposition. Fast and without guessing.

Let’s find and meet your ideal customer by using data-driven marketing strategies.

Yes, I want a callMeet the team...

Customer Development   |    Growth Hacking   |   Data-driven Marketing


At its most basic level, creating a new successful product is simple: you have to discover, make and market something that people actually want. Yet, something being simple does not make it easy. That is why we help corporate start-ups find their ideal customer and create products or services that people rage about. That way your organization does not waste capital and remains relevant in the future.

Leave out the guesswork

Using data-driven methods, we leave out the guesswork and validate assumptions based on
data instead of gut-feeling alone.

No waste of time

In a short timeframe, we help you to reach your
ideal customer fast and effective.

Key insights and learnings

We turn data into key insights that help you further develop your proposition and set the stage for the future.

“We have all different innovation models and by adopting the Growth Model Canvas as a systematic digital marketing approach, we can bring the business to a next level. So this is a very good framework and also the coaches are really professional. I really appreciate it. I certainly will recommend you in the future.”

Yong Qin Zeng Innovation Lead PHILIPS HealthWorks, Shanghai


Validation strategy

Using our Growth Model Canvas,
we develop a validation strategy,
formulate hypotheses, design experiments
and set parameters for success.

Test your proposition

Together we test your proposition
by finding your ideal customer
and gathering relevant data.

Set the stage for the future

Together we (in)validate your proposition,
provide learnings, insights
and suggest future steps.

Talk to one of our growth architects



Innovation in s pressure cooker, NL

Info Support

Solid Innovator, Veenendaal


Thierry de Vries

Co - Founder | Business Development

Bart de Lege

Co-Founder | Creative Director

Dionee Gouvernante

Growth Architect | Customer Development

Thomas de Vries

Growth Architect | Content Strategist

Michel Faas

Growth Architect | Data Strategist

Martine de Ridder

Validation Expert | Business Modeling | WBC

Maarten Smulders

CFO | Strategy Designer

Mélanie Gozzo

UX | Interaction Designer

Anjali Jharap

Growth Architect | BI Specialist

Paul Verpoorten

Business Developer | Strategy Designer

Dave Ligthart

CTO | Full Stack Dev | Trive

Joris Slagter

CTO | Full Stack Dev | Trive

We're hiring!

Senior Growth Hacker | Senior Marketeer

We're hiring!

SEM Specialist | SEO SEA

We're hiring!

Social Media Specialist | Content Distribution